Hi, Iām Korrine,
Iām a Brand Strategist & Cultural Marketing Expert helping scaling businesses, B2B and D2C brands leverage cultural strategy to drive market leadership, brand loyalty, and commercial success
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I share high-quality insights, thought-provoking analysis, and expert commentary on the intersection of culture, marketing, and social change - straight to your inbox.
I help high-growth brands, B2B, D2C, and investment-backed businesses turn cultural insight into market leadership, driving revenue, influence, and long-term brand equity.
With over a decade of experience from launching my first business at 16 to leading a UN-recognised Ā£300,000 humanitarian campaign Iāve mastered the art of transforming ideas into movements.
From Refugee to Brand Strategist
Iāve built global movements, mobilised thousands, and shaped narratives that influence policy & funding.
Now, I help brands do the same, using cultural strategy, storytelling, and impact-driven marketing to create market-leading brands.
Awards
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![Most Influential People of African Descent - Global Top 100]()
Most Influential People of African Descent - Global Top 100
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![Zimbabwe Achievers Awards - Panel's Choice Award]()
Zimbabwe Achievers Awards - Panel's Choice Award
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Zimbabwe Youth Achievers Awards - Female Entrepreneur of the Year
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"I am so proud to see Black women leading the way forward.āÆWomen like Korrine Sky, ā who have been helping Africans who are trying to flee the war-zone."āÆ
Ambassador Thomas-Greenfield - US Ambassador to the UN
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"Korrine supported thousands of African students fleeing Ukraine. They have raised funds, gotten word out, and assisted many who like them were fleeing from the conflict."
Ambassador Mike Kimani ā Kenyan Ambassador to the UN
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"Commends the heroic efforts of people like medical student Korrine Sky from Leicester who have documented their plight and that of African and Asian refugees fleeing the conflict"
Claudia Webbe - Member of Parliament for the UK
As Featured On
What I do
My work helps businesses connect authentically with their audiences while driving brand loyalty, consumer trust, and commercial success.
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Craft a brand that stands out and connects with your audience. I help you define your unique voice, message, and positioning to ensure long-term relevance.
ā Brand Identity & Messaging
ā Audience & Market Insights
ā Cultural & Competitive Positioning -
From concept to execution, I help brands create high-impact campaigns that spark conversation and drive engagement.
ā Brand & Campaign Storytelling
ā Social-First Marketing Strategies
ā Visual & Content Direction -
Move beyond performative branding and embed diversity, equity, and inclusion into your brand strategy in a meaningful way.
ā Inclusive Marketing & Messaging
ā DEI Brand Strategy Development
ā Representation & Cultural Sensitivity -
Need strategic guidance or hands-on training? I offer 1:1 consulting and tailored workshops to help you and your team master brand-building, influence, and marketing strategy.
ā Personalized Brand Audits
ā Strategic Advisory Sessions
ā Team Training & Workshops -
I speak on the intersection of branding, influence, culture, and consumer trust, helping brands, founders, and industry leaders navigate todayās evolving landscape.
Trusted By
Client Success Stories
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Africa Music Festival
Challenge:
The festival needed a brand overhaul, stronger audience engagement, and higher ticket sales to establish itself as a premier African cultural event in Europe.Solution:
As Marketing Director & Project Manager, I led:
Talent Acquisition ā Secured top-tier artists, driving a sold-out event with 10,000 attendees.
Strategic Marketing ā Managed a six-figure budget, increasing ticket sales by 20%.
Creative Leadership ā Boosted social media engagement by 700% in two weeks.
Brand & Digital Strategy ā Redesigned marketing materials and launched a new website, increasing visibility.
Media & PR ā Secured coverage from BBC East Midlands, BBC Radio Leicester, and BBC Africa.Results:
š Sold out with 10,000+ attendees
š 20% increase in ticket sales
š 700% growth in social engagement
š Major media coverage, elevating brand credibility -
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Ruth Kudzai - Founder of Executive Branch
Challenge:
Ruth needed a stronger personal brand, digital presence, and visibility to position herself as a thought leader.Solution:
Brand Identity & Website ā Created a polished digital presence.
Content & Thought Leadership ā Developed a strategy to enhance credibility.
Brand Photography ā Directed a personal brand shoot.
Social Media Growth ā Our company scaled EBās community from 300 to 3,000+ members.
Podcast Development ā Launched Her Executive Diary to expand influence.Results:
š 10x audience growth, stronger engagement & credibility.
š Three sold-out events, elevating brand authority.
š Increased visibility, positioning Ruth as a leader in career development. -
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Lorri Luxxe ā Femininity & Abundance Coach
Lorri needed clearer brand positioning to refine her messaging, attract the right audience, and launch a paid community.
Solution:
Refined USP & mission for stronger positioning.
Aligned content strategy with her brand message.
Launched a paid community & monetised engagement.
Optimised brand messaging to drive conversions.Results:
š Sold-out workshops & successful paid community.
š Stronger brand clarity & audience connection.
š Continued community growth & increased revenue. -
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Dr. Rumbi Mutenga ā Founder of Glacie Health
Dr. Rumbi wanted to establish herself as a thought leader but lacked a structured brand, monetisation strategy, and visibility.
Solution:
I created a 360Ā° personal brand strategy, including:
A professional brand identity & website.
A content strategy to boost engagement & growth.
PR positioning, securing media features & speaking gigs.
A monetisation plan, leading to her first paid workshop.š Results:
š 75% engagement growth, 1,000+ new followers in 30 days.
š 150% revenue increase in her first month.
š Featured in Stylist, Cosmopolitan, BBC 1Xtra.
š Landed speaking engagements & award nominations.
Featured Insight: Who Profits When You Find Your People?
"Imagine a neighbourhood not shaped by chance encounters or shared passions, but meticulously curated by digital platforms and corporate interests.
In todayās hyper-connected world, the communities we once formed naturally are now increasingly commodified, transformed into marketable assets to be bought and sold.
Subcultures, once symbols of rebellion and resistance, have gradually been repackaged into manufactured aesthetics and fleeting micro-trends. What began as bold statements of individuality are now redefined by brands and influencers to align with market demands.ā
Read the full analysis in Culture & Commerce ā
Korrineās Insights on Branding, Culture & Influence
Exploring the Intersection of Branding, Influence, and Cultural Impact
Mom, Can You Not Podcast
"Mom, Can You Not?" is a mother-daughter bi-lingual (English + Shona) podcast. Each episode dives into candid, often hilarious conversations about relationships, advice for friends, monogamy, and so much more.
