Hi, I’m Korrine,
Culture-First Brand Strategist and Writer helping brands, founders, and platforms build trust, influence, and cultural credibility in a changing world.
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I help high-growth brands, purpose-led founders, and media platforms turn cultural insight into strategic influence — building trust, visibility, and brand equity that lasts.
With over a decade of experience from launching my first business at 16 to leading a £300,000 humanitarian campaign recognised by the UN, I’ve built a career turning bold ideas into trusted brands. Now, as Editor-at-Large at The Southern African Times, I shape global narratives across the UK, Europe, and the Americas — spotlighting the stories, voices, and cultural shifts that move people, challenge systems, and drive markets.
From Refugee to Cultural Brand Strategist
I’ve led global movements, mobilised thousands, and shaped narratives that influenced policy, funding, and public imagination.
Today, I help brands do the same — using cultural strategy, storytelling, and systems thinking to build brands that don’t just perform, but transform.
Purpose-Driven Impact
From supporting over 300+ early-stage entrepreneurs to evacuating 2,000+ students from Ukraine, everything I do is rooted in purpose and impact
from Ukraine conflict zones
Ranked #5 (Favikon June 2025)
through editorial strategy, storytelling, and thought leadership
(UK, Europe & the Americas)
I’m proud to see women like Korrine mobilise aid and hope.
She evacuated thousands from Ukraine, coordinating safe passage.
Her work has changed lives in Leicester and beyond.
“Korrine’s appointment marks a defining moment for our publication. Her cultural vision and strategic clarity will deepen our coverage and refine our voice.”
Awards & Recognitions
What I Do
I help culture-led brands, founders, and platforms grow with meaning — building trust, brand equity, and long-term relevance through culturally rooted strategy and storytelling.
Brand Strategy & Positioning
For purpose-driven brands who want to lead with meaning, not just marketing.
Learn More →Campaign & Creative Direction
From concept to rollout — storytelling that connects and converts.
Learn More →Inclusive & Cultural Branding
Build brands that see people. Strategies rooted in identity, equity, and belonging.
Learn More →Copywriting & Writing
Words that cut through noise — positioning you as the thought leader your audience trusts.
Learn More →Thought Leadership & Visibility
Help for founders and executives to grow powerful personal brands.
Learn More →Workshops & Consulting
Bespoke sessions and strategy sprints for brands, teams, and organisations.
Learn More →Trusted By
Where Shall We Start?
At the heart of every project is my Clarity-to-Connection™ Framework—three intentional phases that ensure your brand is visible, trusted, and ready to drive real-world impact.
Clarity
Define your vision, values & audience insights to lay a rock-solid foundation.
Credibility
Craft messaging, proof points & authentic experiences that build trust.
Connection
Execute campaigns, launch & amplify your impact so you’re ready to grow.
“Working with Korrine Sky has had a lasting impact. She didn’t just help with my branding—she shifted how I see myself and taught me to push through self-doubt. Now, with a solid brand and site, I confidently apply for opportunities without dreading the admin. My productivity has skyrocketed.”
“Since working with Korrine, I’ve gained razor-sharp clarity on my brand and positioning. That focus transformed my offer, my messaging—and the way I show up in the world.”
“My new website is a source of pride. Before, I hid it—even from family. Korrine under-promised and over-delivered, crafting a warm, authentic brand that opened doors and boosted my financial prospects.”
“Korrine guided my full brand strategy—from website to photoshoot—and helped me define my mission and USP. She took feedback instantly, and now I have a brand that truly reflects my why. I’ll absolutely work with her again!”
What Is Cultural Brand Strategy?
Cultural Brand Strategy is the practice of building brands with meaning, context, and power awareness. It blends deep cultural insight with strategic storytelling to help brands go beyond visibility and cultivate lasting allegiance.
Clarity-to-Connection™ Success Stories
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Ruth Kudzai - Founder of Executive Branch
What we did:
→ Built her personal brand, website, and authority platform
→ Directed a standout brand shoot
→ Scaled her online community from 300 to 3,000+
→ Launched her podcastImpact:
📈 10x audience growth
🎤 3x sold-out events
🚀 Visibility as a career thought leader -
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Ruvimbo Dzumbira - Founder Reign Media
What we did:
→ Mentored Ruvimbo as a social media assistant and junior marketing exec
→ Co-developed and executed campaigns across multiple brand strategy projects
→ Placed her with The Executive Branch as Event Coordinator & Marketing Exec
→ Provided strategy support as she refined her niche and launched her own brandImpact:
🚀 Launched her own media company, Reign Media House
🎤 Coordinated 3 Executive Branch events (1 UK, 2 Zimbabwe)
💼 Now working with multiple women-led businesses across events & marketing -
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Laura T Jones - Founder of Infradian
What we did:
→ Crafted a full personal brand identity & photoshoot
→ Co-wrote and launched the End the 7-Year Wait campaign
→ Built a strategic narrative from lived experience to public advocacyImpact:
🎯 Clear brand identity rooted in purpose & credibility -
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Lorri Luxxe – Femininity & Abundance Coach
What we did:
→ Refined her brand messaging and mission
→ Developed a paid community strategy
→ Created aligned content to drive conversionsImpact:
💸 Successful monetised community
🎯 Clearer positioning and brand resonance
📊 Increased revenue & audience trust -
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Africa Music Festival
What we did:
→ Directed talent booking, marketing, and creative strategy
→ Revamped the brand and digital experience
→ Led media outreach and PR campaignImpact:
🎟️ Sold out with 10,000+ attendees
📈 20% increase in ticket sales
🔥 700% social engagement spike in 2 weeks
📰 Featured on BBC East Midlands, BBC Radio Leicester, and BBC Africa -
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Dr. Rumbi Mutenga – Founder of Glacie Health
What we did:
→ Refined her brand messaging and mission
→ Developed a paid community strategy
→ Created aligned content to drive conversionsImpact:
💸 Successful monetised community
🎯 Clearer positioning and brand resonance
📊 Increased revenue & audience trust
How I Turned Clarity into Clients on LinkedIn
—and reached over 1 million people doing it—
Grab your free copy of my step-by-step eBook—packed with the exact framework I used to build an eight-figure brand’s audience and land dream clients on LinkedIn.
By subscribing, you’ll also join Culture & Commerce—my weekly deep-dives into culture, brand strategy & influence.
Dressed, But Not Free
A 5-Part Cultural Deep Dive into the 2025 Met Gala
How Black style, cultural capital, and systemic contradictions collided on fashion’s biggest night.
The 2025 Met Gala turned Black resistance into runway ritual—celebration behind invisible barriers.
Framed as tribute to 300 years of Black style, but who really wears, archives, and profits from the spectacle?
This five-part series uncovers fashion’s performance of power—from erased creators to curated catharsis.
Korrine’s Insights on Branding, Culture & Influence
Exploring the intersection of branding, influence, and cultural impact
Mom, Can You Not? Podcast
At the crossroads of culture, storytelling & candid conversation, our bilingual (English + Shona) mother-daughter podcast explores identity, tradition & generational wisdom—one heartfelt episode at a time.
Passion Projects
As a multi-hyphenate social entrepreneur, these are a few of the ventures I’m most passionate about—where culture, craft, and community connect.
Nehanda Atelier
A UK-based luxury crochet brand where traditional craftsmanship meets contemporary design—founded by a mother-daughter duo celebrating heritage through handmade pieces.
Visit Nehanda Atelier →
Black Joy Archive
A living, community-powered archive dedicated to recording Black cultural legacy across generations, geographies, and creative genres—powered entirely by you.
Explore the Archive →