Hi, I’m Korrine,
I'm a Brand Strategist, Cultural Brand Expert and Creative Director with a passion for cultural storytelling.
I help scaling businesses, B2B and D2C, use cultural strategy to drive market leadership, brand loyalty, and commercial success.
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I share high-quality insights, thought-provoking analysis, and expert commentary on the intersection of culture, marketing, and social change - straight to your inbox.
I help high-growth brands, B2B, D2C, and investment-backed businesses turn cultural insight into market leadership, driving revenue, influence, and long-term brand equity.
With over a decade of experience from launching my first business at 16 to leading a UN-recognised £300,000 humanitarian campaign I’ve mastered the art of transforming ideas into movements.
From Refugee to Brand Strategist
My journey as a refugee ignited my passion for cultural authenticity.
Today, I empower purpose-driven leaders to create brands that deeply resonate with real people.
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"I am so proud to see Black women leading the way forward. Women like Korrine Sky, – who have been helping Africans who are trying to flee the war-zone."
Ambassador Thomas-Greenfield - US Ambassador to the UN
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"Korrine supported thousands of African students fleeing Ukraine. They have raised funds, gotten word out, and assisted many who like them were fleeing from the conflict."
Ambassador Mike Kimani — Kenyan Ambassador to the UN
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"Commends the heroic efforts of people like medical student Korrine Sky from Leicester who have documented their plight and that of African and Asian refugees fleeing the conflict"
Claudia Webbe - Member of Parliament for the UK
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What I do
I partner with high-growth brands whether B2B or D2C that are ready to scale, differentiate, and build cultural influence.
My work helps businesses connect authentically with their audiences while driving brand loyalty, consumer trust, and commercial success.
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Craft a brand that stands out and connects with your audience. I help you define your unique voice, message, and positioning to ensure long-term relevance.
✔ Brand Identity & Messaging
✔ Audience & Market Insights
✔ Cultural & Competitive Positioning -
From concept to execution, I help brands create high-impact campaigns that spark conversation and drive engagement.
✔ Brand & Campaign Storytelling
✔ Social-First Marketing Strategies
✔ Visual & Content Direction -
Move beyond performative branding and embed diversity, equity, and inclusion into your brand strategy in a meaningful way.
✔ Inclusive Marketing & Messaging
✔ DEI Brand Strategy Development
✔ Representation & Cultural Sensitivity -
Need strategic guidance or hands-on training? I offer 1:1 consulting and tailored workshops to help you and your team master brand-building, influence, and marketing strategy.
✔ Personalized Brand Audits
✔ Strategic Advisory Sessions
✔ Team Training & Workshops -
I speak on the intersection of branding, influence, culture, and consumer trust, helping brands, founders, and industry leaders navigate today’s evolving landscape.
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Exploring the Intersection of Branding, Influence, and Cultural Impact
Mom, Can You Not Podcast
"Mom, Can You Not?" is a mother-daughter bi-lingual (English + Shona) podcast. Each episode dives into candid, often hilarious conversations about relationships, advice for friends, monogamy, and so much more.
Awards
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Most Influential People of African Descent - Global Top 100
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Zimbabwe Achievers Awards - Panel's Choice Award
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Zimbabwe Youth Achievers Awards - Female Entrepreneur of the Year
