My Story
My journey as a refugee shaped more than just my resilience, it taught me how to build influence, mobilise communities, and drive change.
Experiencing firsthand the barriers displaced people face, I turned advocacy into action, leading global campaigns that shaped policy, raised £300K+ in funding, and mobilised thousands.
Today, as a delegate for UN Women UK, a Young Champion with UNHCR, and a Global Youth Ambassador for Theirworld, I continue to champion educational equality. But beyond advocacy, I use the same principles of cultural insight, strategic storytelling, and audience engagement to help brands build influence, stand out in competitive markets, and connect with their audiences in meaningful ways.
Whether I’m driving social change or transforming a brand’s positioning, the goal is the same: to craft narratives that resonate, inspire action, and create lasting impact.
You can learn more about my story
My name is Korrine Sky, and my journey, from refugee to global advocate and entrepreneur; has shaped my passion for driving meaningful change. Having experienced displacement firsthand, I understand the power of opportunity, the role of storytelling, and the importance of culture in shaping identities, movements, and brands.
When war forced me to flee Ukraine, I witnessed the devastating realities faced by displaced communities. Determined to take action, I launched a campaign that gained global momentum, raising over £300,000 to support fellow Africans fleeing conflict. This initiative not only provided immediate relief but also earned me recognition as one of the 100 Most Influential People of African Descent, reinforcing my commitment to amplifying underrepresented voices.
In September 2022, my advocacy took center stage when I had the honour of speaking at the United Nations Transforming Education Summit. This pivotal moment led to my roles as a Young Champion for Refugees with UNHCR and a UN Women UK Delegate at CSW67 and 68. Having my work highlighted at the United Nations Security Council was humbling and a powerful reminder of the global importance of education, culture, and equity.
But advocacy alone is not enough. I believe that real impact happens at the intersection of influence, storytelling, and strategic action, whether mobilising communities, shaping policy, or building brands that leave a lasting imprint.
Today, I am a Brand Strategist, Cultural Brand Expert, and Creative Director with a deep passion for leveraging culture and community to shape influential brands. I work with scaling businesses, B2B and D2C brands to use cultural strategy as a competitive advantage, driving market leadership, brand loyalty, and commercial growth.
My work is rooted in the belief that brands that embrace culture, authenticity, and human connection don’t just survive; they lead. Through strategic brand positioning, storytelling, and consumer insights, I help businesses craft narratives that inspire action, create impact, and build lasting influence.
How My Background in Advocacy Helps Brands Scale
I’ve worked with global organisations, media outlets, and policymakers, using the power of storytelling, cultural insight, and community-driven marketing to create movements that spark real change. My ability to mobilise audiences, influence perception, and drive engagement is the same expertise I now apply to help brands stand out, build influence, and create market differentiation.
I don’t just understand branding—I understand how to make people care and how to position brands in a way that fosters deep emotional connection, credibility, and long-term impact.
✔ Raised £300K+ through strategic storytelling & audience engagement → I use these same methods to help brands cultivate brand loyalty, trust, and long-term consumer engagement.
✔ Featured in BBC, United Nations, and Elle UK → I understand how to position brands for high visibility, credibility, and industry authority.
✔ Built & mobilised an international movement → I help businesses craft narratives that resonate globally, ensuring their messaging is impactful and culturally relevant.
💡 The Bottom Line: Whether advocating for global change or shaping brand strategies, the core principle remains the same: authentic storytelling and cultural relevance drive influence, impact, and commercial success.