Korrine Sky
Entertainment Executive.
Storyteller & Cultural Strategist.
Working across live events, talent, media, and public culture.
Leadership & Practice
What I Do
I operate at the intersection of entertainment, talent, culture, and public narrative — building platforms, shaping strategy, and helping ideas travel.
SMADE Group
CEO leadership across live events, talent platforms, partnerships, and global cultural programming.
Explore →Talent Agent
International bookings, negotiations, and deal support — building credible careers, not one-off moments.
Explore →Media & Storytelling
Presenter, producer, and narrative builder — turning culture into compelling, high-trust storytelling.
Explore →Cultural Strategy
Power-aware, culture-led strategy for brands and platforms navigating legitimacy, trust, and influence.
Explore →Brand Strategy & Positioning
Clarity, narrative, and differentiation — building brands that hold weight in public.
Explore →Thought Leadership & Visibility
Executive presence and platform building — positioning leaders as trusted voices in their industries.
Explore →Press & Media
Featured On
Selected publications and platforms I’ve contributed to — across culture, media, and public discourse.
Selected Work & Impact
Where My Work Lives
Platforms, projects, and narratives shaped across entertainment, talent, media, and public culture — translating cultural insight into lasting influence.
CEO Leadership
CEO leadership across global live events, talent platforms, and cultural programming.
Career Strategy & Global Bookings
International bookings and long-term career strategy for artists and cultural leaders.
Trust, Legitimacy & Alignment
Advising brands and platforms on power-aware strategy, cultural legitimacy, and long-term trust.
Independent Cultural Analysis
Independent writing and cultural analysis shaping public discourse across platforms.
Who I Work With
If you’re building in public — and culture, trust, and perception materially affect outcomes — this is for you.
High-growth brands navigating culture
Leaders who want cultural credibility, clear narrative, and long-term trust — not trend-chasing.
Purpose-led founders building public authority
Founders who need positioning that holds weight across markets, media, and partnerships.
Artists & cultural leaders scaling globally
International bookings, deal support, and career strategy built for longevity — not one-off moments.
Media platforms shaping narrative
Producers, editors, and teams looking for sharp cultural insight, commentary, and on-camera presence.
Organisations working across Africa & the diaspora
Cultural programming, partnerships, and strategy where public trust and legitimacy are the work.
Not sure where you fit?
Start with Services & Pricing, or go straight to Work & Enquiries and tell me what you’re building.
From Refugee to Cultural Strategist
I’m Korrine Sky — CEO at SMADE Group and a cultural brand strategist working across entertainment, talent, media, and public narrative. I help leaders turn cultural insight into strategic influence — building trust, visibility, and long-term brand equity.
What I do now
I build culture-led programmes, brands, and narratives that people trust — from global live events and talent platforms at SMADE Group, to advisory work on cultural legitimacy and positioning.
I’ve led a £300k+ humanitarian campaign and supported the evacuation of 2,000+ students from Ukraine — proof that my work lives in the real world, not just on slides.
The thread is simple: I help leaders build credibility — and communicate with precision, power, and care.
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Proof, not performance
Trusted. Proven. Recommended.
“Korrine mobilised aid and hope when it mattered.”
“She coordinated safe passage for thousands.”
“Rare cultural intelligence — strategic clarity and trust at scale.”
“Razor-sharp clarity on brand and positioning.”
“Under-promised and over-delivered — a brand I’m proud to share.”
Awards & honours
Top recognitions first, followed by additional awards and honours.
Culture & Commerce
Weekly deep-dives on culture, brand power & influence — delivered with strategy, not vibes.
Build brands with meaning — not noise.
Cultural Brand Strategy is the practice of building brands with meaning, context, and power awareness. It blends deep cultural insight with strategic storytelling so you don’t just get visibility — you earn trust, allegiance, and long-term relevance.
Context
Decode the cultural moment so your brand acts with fluency — not assumptions.
Credibility
Build proof and positioning people can feel — and defend.
Power Awareness
Design strategy that respects culture, reduces harm, and creates mutual value.
Clarity-to-Connection™
Three phases that turn cultural insight into a brand people trust — and choose.
Clarity-to-Connection™ in the real world
Dr Adesegun Adeosun Jr.
Founder, SMADE Group • Co-Founder, Afro Nation
We moved his public story from “promoter” to cultural architect — documenting a 21-year legacy, building a platform for proof, and shaping a cultural diplomacy narrative that positions Afrobeats as soft power, not just entertainment.
- Brand repositioning anchored in legacy, systems, and cultural impact
- The Gospel of Afrobeats — legacy storytelling platform (editorial direction + rollout)
- Website design + build (by me): drkingsmade.com
- Media kit, impact report & global timeline for partners, press, and governments
- SMADE Academy + The Promoter’s Playbook — education product strategy and pathway
- 🌍Cultural diplomacy framed as bridge-building: tourism, youth, creative economy
- 🤝Partnership narratives built for ministers, boards, and private sector sponsors
- 📚Legacy documentation to institutionalise Afrobeats history + next-gen mentorship
Baba Harare
Zimbabwean musician • Jiti / Afropop / Afro-contemporary
This wasn’t “support” — it was infrastructure. I led strategy, management, and execution that helped convert creative momentum into global bookings, headline shows, and a stronger cultural footprint.
- Management + strategy across releases, positioning, and live growth
- Headline show coordination + bookings support (UK + international)
- Creative direction across campaigns and storytelling moments
- Release strategy across key records: Greater & Wiser, Prove Them Wrong, Zimbabwean Giant, Vaccine, Generator + more
- 🌍Global bookings and stronger touring confidence
- 📈Millions of streams & views across catalogue and videos
- 🎥High-performing releases with long-tail audience growth
Ruth Kudzai
Founder, Executive Branch
We built an authority platform that could carry her in rooms she wasn’t in — turning expertise into clear positioning, a premium presence, and a community that grows with momentum.
- Personal brand strategy + thought-leader positioning
- Website design + build (by me): ruthkudzai.co.uk
- Directed a standout brand shoot to match her new chapter
- Community growth strategy + podcast launch support
- 📈10x audience growth with stronger positioning
- 🎤4x sold-out events driven by clarity-led demand
- 🚀Thought-leader visibility in career + leadership spaces
Laura T. Jones
Founder, Infradian • Campaign: End the 7-Year Wait
We turned lived experience into public legitimacy — building a brand that can hold advocacy, press, and policy conversations without diluting the truth. This was credibility architecture.
- Crafted a full personal brand identity + led a matching photoshoot
- Co-wrote and launched the End the 7-Year Wait campaign narrative
- Built a strategic story arc: lived experience → public advocacy → partnership + policy relevance
- Website design + build (by me): lauratjones.co.uk
- 🎯Clear brand identity rooted in purpose and credibility
- 📣Campaign narrative designed for mobilisation + legitimacy
- 🧭Authority uplift for partners, platforms, and public trust
Africa Music Festival
Talent • Marketing • Creative & PR strategy
Strategy met execution. We sharpened the offer, tightened the messaging, rebuilt the digital experience, and ran a PR narrative that created urgency at scale.
- Directed talent booking, marketing, and creative strategy
- Revamped the brand and digital experience
- Led media outreach and PR campaign
- 🎟️Sold out with 10,000+ attendees
- 📈+20% ticket sales
- 🔥700% social engagement spike in 2 weeks
- 📰BBC features (East Midlands, Radio Leicester, BBC Africa)
Lorri Luxxe
Femininity & Abundance Coach
We refined the message, clarified the mission, and built a community strategy that converts — without losing the softness or the soul of the brand.
- Refined her brand messaging and mission
- Developed a paid community strategy
- Created aligned content systems to drive conversions
- Website design + build (by me): lorriluxxe.com
- 💸Successful monetised community
- 🎯Clearer positioning and brand resonance
- 📊Increased revenue + stronger audience trust
Ruvimbo Dzumbira
Founder, Reign Media House
Capacity-building, not vibes: mentorship, real responsibility, paid placements, and the confidence to launch her own company with clear positioning and standards.
- Mentored her as a social media assistant and junior marketing exec
- Co-developed and executed campaigns across multiple brand strategy projects
- Placed her with Executive Branch as Event Coordinator & Marketing Exec
- Provided strategy support as she refined her niche and launched Reign Media House
- 🚀Launched Reign Media House
- 🎤Coordinated 4 Executive Branch events (2 UK, 2 Zimbabwe)
- 💼Now working with multiple women-led businesses
Dr. Rumbi Mutenga
Founder, Glacie Health
In health, trust is the product. We refined the message, tightened the offer, and built a strategy that converts while staying ethically aligned and culturally fluent.
- Refined her brand messaging and mission
- Developed a paid community strategy
- Created aligned content systems to drive conversions
- 💸Successful monetised community
- 🎯Clearer positioning and brand resonance
- 📊Increased revenue + stronger audience trust
Mom, Can You Not?
A bilingual (English + Shona) mother–daughter podcast where culture, identity, tradition and modern life collide — with equal parts heart, humour, and hard truths.
Want a quick intro? Start with any episode below — they’re designed to feel like you’re at the table with us.
AfroBash with DJ Wardy & Korrine Sky
Two hours of Black music, big energy, and real culture — Afrobeats, Amapiano, Dancehall, R&B, classics and the new-new. Tap in live and catch the vibes as they happen.
Ready to build a brand people trust — and choose?
If you’re building something culture-led and you want the strategy, narrative, and digital presence to match,
I’d love to hear what you’re working on.
I take on a small number of projects at a time so the work stays deep, specific, and high-impact.