My Research & Insights

With a foundation in science, having studied both nursing and medicine, my approach to brand strategy is built on evidence-based research and thorough analysis. I believe that informed, top-down strategies are essential for creating meaningful and resilient brands, and that continuous learning, especially from a cultural perspective, makes all the difference. I’m not just a brand designer; I’m a strategist who understands that 80% of a brand’s success is rooted in its strategy.

Below is a collection of my research, insights, and analysis that illustrate this holistic methodology.

  • AirBnB.org 2023 Impact Report

    Collaborated with AirbnB.org to house 2,000 African Students who were displaced due to the war in Ukraine.

  • Africans in Ukraine Humanitarian Needs Overview

    In this project, I researched and designed a comprehensive intervention for approximately 150 African students stranded in the wake of the Ukrainian war. Submitted to both the United Nations and the Ukrainian Government, this initiative, supported by grassroots organisations, successfully facilitated the students' evacuation.

  • Nature Human Behaviour Journal

    I shared my firsthand experience of fleeing Ukraine’s borders in Nature Human Behaviour, highlighting the unequal treatment refugees. Through this personal account, I aimed to spotlight systemic gaps in humanitarian response and advocate for more equitable refugee policies.

  • Global Citizen Article

    My firsthand account, featured by Global Citizen, spotlighted the discrimination African students faced during the Ukraine conflict. As a Zimbabwean-born student doctor, I documented my own escape from Kyiv and assisted stranded students.

  • Third Country Nationals Policy Brief

    This policy brief examines the plight of approximately 89,000 third-country university students who fled Ukraine, including 1,000 African students who endured ten months of disrupted education. By highlighting the complexity of refugee status, visa policies, and academic transfer challenges, it exposes how miscommunications among Ukraine, the UN, the EU, and home countries led to inequitable treatment.

  • The Self Advocacy Roadmap

    I partnered with Glacie Health and Dr. Rumbi to develop and design a user-friendly guide that equips women with the knowledge and tools to advocate for themselves in healthcare settings. Through thoughtful research and accessible design, this roadmap empowers patients to confidently engage with medical professionals, ask the right questions, and take an active role in their own well-being.

  • Africans in Ukraine Impact Report

    This comprehensive report laid the groundwork for campaigns focused on helping African students reintegrate into Ukrainian universities post-war.

    Its data-driven insights were referenced by the press and featured by UNESCO, underscoring its significant impact on global education and cultural dialogue.

Documentaries & TV Features

  • Voices from the frontline: The people of Ukraine

    I contributed firsthand footage and vlogs documenting my journey fleeing the war in Ukraine, offering a raw, personal perspective on the refugee experience. My testimony and interviews were featured in ITV’s special documentary, shedding light on the immense toll of Russia’s invasion and the resilience of those forced to escape.

  • War in Ukraine: Koko’s phone is your phone as she makes her way out

    I collaborated with the BBC to transform my social media posts, photos, and videos into an immersive mobile experience, documenting my harrowing escape from war-torn Ukraine. This project offers viewers a firsthand perspective of the realities faced by those fleeing conflict.

  • What happened to the African students who fled Ukraine? BBC Africa

    I hosted a BBC Africa documentary that chronicles the challenges faced by medical students displaced by the war in Ukraine. As a British-Zimbabwean student who fled Dnipro and struggled to resume my studies back in the UK, I connected with three fellow students to share our collective experiences. Together, we highlight the resilience and determination needed to continue pursuing our dreams despite the conflict.

  • African students in Ukraine are 'crying out for help' - BBC Africa

    Until recently, Zimbabwean student Korrine Sky was studying medicine in Ukraine. Once the fighting started she decided to flee. It took her four days to reach Romania. Using Twitter and Telegram, Korrine has since been helping African students still trapped in Ukraine.

  • Medical Student Describes Her Appalling Racism Experience At Ukraine Border Crossing | GMB

    Korrine Sky fled Ukraine when the air-raid sirens went off only to be left traumatised after being forced to endure racism at the border crossing - in contrast to white Ukrainians and their pets.

  • Where are the African students who fled Ukraine one year on?

    The Independent’s Nadine White spoke with Korrine Sky, who says she was forced to abandon her dream of becoming a doctor after what happened to her. “It's very, very hard. And I empathize with a lot of my colleagues who have resulted in taking their own lives. I experienced an identity crisis”, Korrine told The Independent.

UN Security Council

I was approached by the Kenyan delegation, one of the few delegations holding a seat on the UN Security Council; to share insights on my work supporting thousands of African students fleeing Ukraine. These insights helped inform their 2022 address to the UN General Council.

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The Rise of Rebellious Branding: From Counterculture to Corporate Strategy by Korrine the Strategist

Rebellion sells. But does that mean it still matters?

Read on Substack

The PLT Rebrand: Aesthetic Upgrade or Strategic Facelift? by Korrine the Strategist

A closer look at PLT’s rebrand, from financial struggles to cultural implications

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The Business of Influence: Stormzy, Kendrick & The Double Standards of Corporate Activism by Korrine the Strategist

When Does Influence Stop Being Powerful and Start Being Profitable?

Read on Substack