My Story
War forced me to flee my home—an experience that tested my resilience and ignited my passion for building influence, mobilising communities, and driving change.
- 🚀 Led global campaigns that shaped policy, raising over £300K+ for displaced Africans
- 🎒 Evacuated 2,000+ students from Ukraine conflict zones in 2022
- 🏅 Named among the Global Top 100 Most Influential People of African Descent
- 🎤 Spoke at the UN Transforming Education Summit & served as a UN Women UK Delegate (CSW67/68)
- 🗞️ Appointed Editor-at-Large (UK, Europe & the Americas) at The Southern African Times
Today I wear two hats—Cultural Brand Strategist and Editor-at-Large at The Southern African Times—but my true mission remains the same: to use cultural insight, strategic storytelling, and audience empathy to help brands stand out in crowded markets, forge deep, lasting connections, and reshape how we tell global diasporic stories.
Humanitarian Collaborations & Ambassadorships
My Journey
From scrappy founder at 16 to global advocate and cultural brand strategist—here’s how every step has shaped my purpose.
My Background
I’m Korrine Sky. As a refugee, I learned early that resilience isn’t enough—you need voice, vision, and community. Fleeing Ukraine in 2022, I witnessed families torn apart and dreams deferred. But instead of staying silent, I turned that pain into purpose.
I launched a global campaign that raised over £300,000 and evacuated 2,000+ African students from conflict zones. That work propelled me onto the world stage—named one of the 100 Most Influential People of African Descent and invited to brief the United Nations Security Council.
Speaking at the UN Transforming Education Summit led to roles as a UNHCR Young Champion for Refugees and UN Women UK Delegate. Each badge reminds me: real change happens when culture, story, and strategy collide.
Today, I’m a Cultural Brand Strategist and Creative Director. I help brands harness the same principles—cultural insight, strategic storytelling, and community engagement—to stand out, build trust, and lead.
Featured In
Lived Experience Shaped My Lens. Strategy Sharpened It.
As someone whose life has been shaped by displacement, advocacy, and storytelling, I don’t see branding as surface work—I see it as system work. From mobilising thousands during a humanitarian crisis to speaking on the global stage, I’ve learned that narrative is power—and cultural fluency is a competitive advantage most brands still overlook.
That’s why my approach to brand building is rooted in meaning, not just marketing.
Culture is strategy.
How people speak, dress, gather, and resist isn’t just aesthetic—it’s strategic. Brands that learn to read the room and honour the root lead with credibility and cultural relevance.
Stories shape systems.
I’ve seen stories move policies, shift perceptions, and unlock resources. In a world built on narrative control, knowing how to shape the story is true power.
Connection is currency.
Trust doesn’t live in logos—it lives in the gap between what you say and how you show up. Brands that lead with clarity, care, and cultural awareness earn lasting allegiance.