The Cowboy Carter Economy: Who Profits When Black Culture Moves the Market? | Shoppe Black
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The Cowboy Carter Economy: Who Profits When Black Culture Moves the Market? | Shoppe Black

With Cowboy Carter, Beyoncé reasserts authorship over a genre Black artists helped birth and proves, once again, that culture is capital.

She reframed country music through a Black Southern lens, spotlighted forgotten legacies, and rewrote American mythology in her cadence.

But the cultural impact didn’t stop at the sonic. It came with boots, fringe, braids, and an economic boom.

Since Beyoncé kicked off her Cowboy Carter tour on April 28, the ripple effects have been immediate and measurable.

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