Blvck Money Entertainment
Creative Director
Overview
I led the rebranding of this independent record label, crafting a cohesive brand story that resonated with both artists and audiences. By refining visuals, messaging, and storytelling, we built a consistent, compelling presence across social media and other digital channels. This holistic approach strengthened market positioning, boosted audience engagement, and attracted fresh talent.
Key Highlights
Brand Audit & Strategy: Analysed existing branding to identify gaps and opportunities, then developed a cohesive brand story reflecting the label’s mission, culture, and audience.
Visual Identity: Created updated logos, color palettes, and brand guidelines, ensuring consistency across social media, websites, and promotional materials.
Social Media & Content: Crafted a dynamic content strategy that showcased artist stories, behind-the-scenes moments, and interactive campaigns, driving higher engagement and fan loyalty.
Digital Presence: Streamlined online touchpoints with fresh messaging, compelling visuals, and optimised user experiences.
3,000% Increase in Engagement: A dynamic new brand story and visual identity drove an unprecedented rise in social media interactions.
Elevated Brand Recognition: Refined messaging and cohesive design positioned Blvck Money Entertainment as a cutting-edge player in the music industry.
Stronger Artist & Fan Connection: Authentic storytelling and interactive digital campaigns fostered deeper community ties and loyalty.
Responsibilities
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Content Creation & Social Media Management
Crafted a dynamic content strategy that showcased artist stories, behind-the-scenes moments, and interactive campaigns, driving higher engagement and fan loyalty.
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Single Cover Art
Designed visually striking, on-brand cover art for new music releases, ensuring consistency with the reimagined label identity and resonating with target audiences.
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Photography
Directed and executed a photoshoot that aligned with the label’s refreshed aesthetic and storytelling.
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Flyer Design
Created eye-catching flyers reflecting the label’s updated identity, ensuring consistency and appeal across live events, social media, and promotional campaigns.
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Visual Identity
Created updated logos, colour palettes, and brand guidelines, ensuring consistency across social media, websites, and promotional materials.
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Brand Audit & Strategy
Analysed existing branding to identify gaps and opportunities, then developed a cohesive brand story reflecting the label’s mission, culture, and audience.
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Talent Management
Guided emerging artists in aligning their personal brands with the label’s refreshed identity.
Coordinated schedules, promotional activities, and performance opportunities, fostering professional growth and consistent representation.
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Project Management
Oversaw the release of “Checkmate – Titus,” ensuring a timely rollout and cohesive branding across all promotional channels. Managed schedules, deliverables, and team coordination, delivering a polished launch aligned with Blvck Money Entertainment’s refreshed identity.
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Web Design & Digital Presence
Overhauled the label’s website, implementing a sleek, user-friendly interface aligned with the refreshed brand identity.
Ensured consistent messaging and cohesive visuals across all digital touchpoints, boosting audience engagement and credibility.
Process & Impact
As a cultural brand strategist, my approach merges creative storytelling with strategic execution. For Blvck Money Entertainment, I began by analysing industry trends and audience behaviors to craft a bold new brand identity, then led a cross-functional team to implement cohesive visuals, social campaigns, and a reimagined digital presence. This meticulous process resulted in a 3,000% surge in social media engagement, elevated industry recognition, and a stronger connection between the label and its audience, demonstrating the transformative power of culturally aligned brand strategy.
Reflection
Partnering with Blvck Money Entertainment was a dynamic and rewarding experience, blending cultural insights with strategic planning to reshape the label’s identity. Collaborating with artists and stakeholders pushed me to balance creative vision and operational precision. Ultimately, witnessing the surge in engagement and industry recognition underscored the transformative impact of a holistic, culturally aligned approach.
Collaborators
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Munya King
Blvck Money CEO
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Prez Media
Videographer
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Drippo Joel
Photographer
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DJ Rilla
Manager
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AresAduu
Artist
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Titus
Artist
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Blu3
Artist
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DemzHundo
Artist
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Tiiny
Artist